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Print Catalogs With QR Codes Give Measurable Results
Marketers can use print catalogs with QR codes to get useful analytics. Matthew Parker, printing consultant, has made some interesting predictions for 2012. We’ve mentioned one already in an earlier...
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Print Catalogs Become a Powerful Research Tool with Real-Time Reports
Now Print Catalogs Can Give You Real-Time Action Reports Marketers — here is a new tool in your arsenal. We are calling it a “Real-Time Catalog Action Report”. On a per publication basis, you can see...
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Custom Print Catalogs and the Sales Funnel
Print Catalogs can be part of marketing automation in the sales funnel John Foley provides an excellent summary of marketing automation and the sales funnel. He makes the point that “automated...
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Dramatic Growth in Scans Makes Compelling Case for QR Codes in Print Catalogs
Growth in mobile scans through Q3 2013 ScanLife shows a 40% growth rate in scanning, comparing Q3 2013 to the same time period last year. This rate of growth is far greater than anyone was expecting....
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